Customer Insights Review
Everything you need to know to bring those who build products closer to the customers who use them
December 10, 2020
UserLeap raises $16 million to take the guesswork out of product development
Customer insights are starting to keep pace with modern product management at companies like Square, Codecademy, and Opendoor.
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March 29, 2021
Need to write a survey? Check out these 75+ free microsurvey templates.
Writing effective user research surveys is hard. That’s why our in-house, expert User Research team created 75+ free microsurvey templates, all organized by use case, with explanations on how to use each of them.
March 17, 2021
A 7-Step Product Development Strategy That Actually Puts Users First
Building something that’s innovative, helpful, unique, and resilient can feel like scaling Everest. That’s where a product development strategy comes in.
March 10, 2021
How to Design User Surveys that Get You the Results You Want
If you want to make sure you’re not wasting your time (and someone else’s) with your user surveys, you need to write the user surveys you’d want to take—something brief, clear, and valuable to the project.
March 3, 2021
Product Managers: 4 UX Research Methods Are All You'll Ever Need
Even the best analytics tools in the world can’t get you inside your user’s head. But if you want to deliver a great UX, inside the user’s head you must go.
February 11, 2021
Why are your users doing that...thing? Get answers with UserLeap and Amplitude
When you use UserLeap + Amplitude together, you revolutionize the power of your analytics. After identifying where and when key actions happen in your product with Amplitude, your team can find out why in UserLeap with event-triggered research.
February 1, 2021
6 Common Agile Product Development Mistakes (and How to Avoid Them)
Agile is a great method for the modern product team. But just because it’s popular doesn’t mean it’s easy. Making agile work takes a surprising amount of structure and commitment.
February 1, 2021
Qualitative research tools really can scale. Here’s how.
In the old days, smaller and slower user research made sense — products simply didn’t change as rapidly as they do now. But today, agile product teams live in a fast-revolving door of design, evaluation, and iteration.
February 1, 2021
The 3 Golden Rules of Building Customer-Centric Product Experiences
The job of a product manager is rather simple: Create product experiences your customers love. These three golden rules will help keep yourself accountable to your customers and build products they’re likely to value and love.
February 1, 2021
Customer Feedback Software Doesn't Provide the Insight Your Product Team Needs. Here's Why.
As the name implies, customer feedback software helps you collect customer feedback. But feedback isn’t the same as insight, and feedback alone won’t help you design great customer experiences.
January 28, 2021
Getting Ghosted? Microsurveys Are the Key to Higher Response Rates and Continuous User Research
Customer-centricity is more than just a buzz word. The secret ingredient to customer centricity? A reliable way to listen to and learn from you customers. Microsurveys offer a new approach — one that’s always on, agile, and scalable.
January 28, 2021
Steve Jobs Didn't Trust Conventional Customer Research, So He Hid In the Bushes Instead
I set out to understand why Jobs believed traditional customer research fell short, how he got around its limitations, and what the team could take away to create a better future for customer research. Here’s what I learned.
January 5, 2021
8 Product Management Tools for the Customer-Obsessed PM (for 2021)
The cost of using your resources to build a customer-centric tech stack can be intimidating. But, in reality, using the right tools to create an optimal experience for your customers is a long-term investment in product growth.
January 3, 2021
Why 2021 Will Be the Most Customer-Centric Year for Product Teams Yet
In 2021, we’ll be talking about the golden age of customer-centric product management. I predict factors like heated markets and shifting customer attitudes will prompt PMs to double down on understanding their customers’ needs and delivering simple, customer-centric products.
December 20, 2020
5 Common Reasons PMs Skip User Research, Debunked
We hash out some of the most common (and overblown) hesitations about user research. We also share the stories of two small-but-mighty product teams that used continuous research to gain insight from their users and create better product.
December 4, 2020
Amazon’s ‘Working Backward’ Approach: Is It Really All That Backward?
These days, it’s more or less non-negotiable to obsess over the end user before getting into the nuts and bolts of product development. There’s nothing backward about the way Amazon works; in fact, it’d be flipping the script not to start by understanding the end user.
October 30, 2020
3 Lessons I Learned as a Founding PM at 5 Acquired Startups (and Why I Quit to Start My Own Company)
It took a while to find our footing, but since launching earlier this year, we’ve had over 260M visitors tracked and 400K survey responses captured by companies like Square and Codeacademy.
October 1, 2020
5 Non-Conversion Based Metrics You Should Track and Measure
If you think of conversions to your product being like getting someone to agree to go out on a date with you, then non-conversion metrics would be like the body language that you’d pick up on during that date to tell you if it was going well or not.
September 22, 2020
Why contextual micro-surveys should be the only types of surveys your team is running
Contextual micro-surveys should be the only types of surveys your team is running because at the end of the day, they allow you to focus on what’s most important — improving the customer journey and building delightful user experiences.
September 1, 2020
Announcing Our Newest Integration Partner: Segment
By sending your unified, customer data directly to your favorite tools, you can feel confident in your ability to target the right audiences at precise moments within the customer journey.
July 9, 2020
How I Learned to Stop Worrying and Love that Henry Ford Quote
It’s not by disregarding customer needs, but by deeply understanding them, that the best innovators come up with groundbreaking solutions that customers could never have imagined.
June 18, 2020
The 5 Mistakes that are Ruining Your Survey Data
Surveys have a bad rap. But the reality is that while surveys have their challenges, they can be extremely valuable, lightning fast, and reflect the real experiences of your users… if you do them right.
May 27, 2020
It's Time to Move Beyond Net Promoter Score. Here's How.
Many, if not most businesses today use NPS surveys to monitor their customer experience. However, as a single metric for understanding a company’s customer experience, NPS has some serious failings.
May 11, 2020
Is Your Product Team Really Customer-Centric?
“Customer-centricity” has become a favorite buzzword that has spread rapidly across organizations--and with good reason. Unfortunately, the demands of rapid growth make it difficult for even the most customer-focused Product Managers to make customer-driven decisions.
April 15, 2020
Why NPS is Probably Not the Best Metric for a Pandemic
In this unprecedented environment, NPS is an even poorer indicator of customer health than usual. Companies seeking to monitor and predict retention should take NPS numbers with little more than a grain of salt, and start to seek out other metrics to provide insight.
April 13, 2020
A Practical Guide to Avoiding Survey Bias
While there are a lot of articles out there that name the different types of bias, few of them give practical advice on how to prevent bias from influencing survey results, so that’s what this article is intended to do.
February 13, 2020
3 Rules for Writing Effective Survey Questions
With the proliferation of DIY survey tools, it’s easier than ever to create and send surveys to your users. Writing good surveys that produce valuable data is a bit trickier, though.
January 24, 2020
Stop Using User Research to Confirm Your Hypotheses
PMs must be wary of confirmation bias clouding their user research. When this happens, they become blind to unexpected insights that would enhance their customer understanding and, by extension, help them make better products.